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Made in Children is campaign that adopts advanced technology to educate and broaden peoples' mindset and understanding about the nature of child labour exploitation in Indonesia.
The tagline, Stop hanging the lives of child labours in stores, is based on our belief that children should not be deprived from their childhood lifestyle where they are at the stage of developing cognitive and social skills as an individual. They should be given the privilege to learn and play just like any other ordinary child.
The campaign reaches out to the community through a pop up store which stimulates a pop up store with a fitting room. Through such, it provided a platform to raise awareness on child labour.